case study

How a Premier Broadcaster Streamlined Equipment Management with Cheqroom

This case study highlights a media and broadcasting organization in the UK and Ireland, that serves a monthly audience of nearly 40 million through news, analysis, and entertainment.

The Challenge:

Manual Work Slowing Down Momentum

This broadcaster faced significant operational hurdles managing over 2,500 high-value technical assets. Their legacy system lacked end-user transparency, meaning journalists and producers could not see real-time availability or book gear on their own. This forced the Broadcast Technology team into a manual bottleneck, requiring ongoing cross-referencing to resolve booking conflicts.

This lack of visibility extended to equipment health; maintenance history was largely anecdotal and shared verbally, risking the deployment of faulty gear to critical shoots.

Furthermore, without centralized data for asset values and countries of origin, generating mandatory international compliance documentation—such as ATA Carnets—was a manual obstacle for the team’s global projects.

The Solution:

Automation, Accountability, and Total Visibility

They implemented Cheqroom to modernize their asset lifecycle through automation and enhanced user accountability.

4 Highlights from this Broadcasters Improved Equipment Management Workflow with Cheqroom:

Users have access to real-time gear availability and can make their own reservations. This eliminated the constant stream of "Is this camera free?" emails, allowing engineers to focus on technical support rather than scheduling.

By using the Kits feature, the team bundled complex gear setups (e.g., camera bodies with specific lenses, tripods, and recorders). Users can now book an entire Kit in one click, ensuring essentials, like power cables, are never left behind.

Using the Cheqroom mobile app, staff can scan barcodes instantly in the field. If gear breaks, users "Flag" the item and attach a photo of the damage. This automatically triggers a notification to the maintenance team and renders the item unavailable for future bookings, preventing broken gear surprises.

By centralizing compliance data, the team can now instantly generate accurate equipment manifests for customs, turning a formerly manual hurdle into a seamless digital process.

Kits and bulk items are huge. It’s really helped us. Simple things like power cables that we wouldn't tag but have to be in a kit—we now know that it’s been scanned and it’s in there. Someone's not turning up without a power cable.

Lead Broadcast Operations Engineer

The Impact:

Reclaiming Time and Efficiency

The transition to Cheqroom fundamentally transformed the Broadcast Technology team’s operations. By eliminating manual cross-referencing and fragmented tracking processes, the team reclaimed significant time previously lost to administrative coordination. Engineers have moved away from acting as “kit store clerks,” allowing them to focus on high-level broadcast engineering, innovation, and production support.

Automated availability controls and real-time maintenance flagging have reduced the risk of faulty equipment reaching critical live productions, safeguarding operational continuity and brand reputation. Digital accountability and transparent booking workflows have minimized loss, improved asset lifespan, and strengthened capital planning for high-value gear.

100% Accountability

Digital signatures and checkout agreements have created a foolproof audit trail for the company’s most expensive technical gear.

100% International Compliance

Instant generation of equipment manifests has saved hundreds of hours of manual documentation for overseas deployments.

700+ Items Accounted for Weekly

The system maintains 100% accuracy with zero booking conflicts during peak production periods.

What was once an equipment room managed through manual oversight is now a fully digitized, accountable, and scalable asset operation — capable of supporting peak global events without increasing administrative burden.

Having a workflow where [users] instantly have visibility of equipment availability and the responsibility of booking, specifically where we have a limited supply but very high demand, that requires a considerable amount of time to cross-reference before we can even confirm a booking. [With Cheqroom], they instantly have visibility."

— Broadcast Engineer